The Rolex Hulk, also known as the Rolex Submariner (ref. 116610LV), has long been a favorite among watch enthusiasts for its distinctive green bezel and dial. This model, often referred to as the "Hulk" due to its striking coloration, has been a trendsetter in the world of luxury sports watches for many years. However, recent developments in the Rolex lineup have seen the Hulk being discontinued, giving rise to new models such as the Rolex Starbucks. In this article, we will explore what led to the discontinuation of the Rolex Hulk, the reasons behind it, and the impact this decision has had on the watch industry.
What Happened to the Rolex Hulk?
The Rolex Hulk was first introduced in 2010 as an updated version of the Submariner model. With its vibrant green ceramic bezel and matching dial, the Hulk quickly became a highly sought-after timepiece among collectors and enthusiasts. Its bold color scheme, paired with Rolex's reputation for quality and precision, made the Hulk a standout piece in the brand's lineup.
However, in recent years, Rolex has been making changes to its collection, introducing new models and phasing out older ones. The Hulk, despite its popularity, eventually fell victim to this shift in strategy. In 2020, Rolex officially discontinued the Hulk, much to the disappointment of many fans of the watch.
Rolex Hulk Discontinued 2020
The decision to discontinue the Rolex Hulk in 2020 came as a surprise to many in the watch community. The Submariner model had been a staple in Rolex's lineup for decades, and the Hulk had carved out a unique place for itself with its distinctive design. So why did Rolex choose to discontinue such an iconic timepiece?
One of the main reasons for the discontinuation of the Rolex Hulk was likely related to Rolex's desire to refresh its lineup and introduce new models to appeal to a younger demographic. The Hulk had been around for a decade, and while it remained popular, Rolex likely felt that it was time for a refresh. By discontinuing the Hulk, Rolex was able to make way for new models such as the Rolex Starbucks, which offered a fresh take on the classic Submariner design.
Another factor that may have played a role in the discontinuation of the Hulk is the increasing demand for luxury sports watches with more understated designs. While the Hulk's vibrant green color was a key selling point for many, it may have been seen as too flashy or ostentatious by some consumers. By discontinuing the Hulk, Rolex was able to focus on models with a more versatile and timeless aesthetic.
Hulk Submarine Discontinued
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